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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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78 keywords in 🇿🇦 South Africa · Business · week of October 11, 2026

#	Keyword	Popularity	Rank in category
1	microsoft teams	76	1
2	linkedin	75	2
3	teams	73	3
4	word document	73	4
5	word	72	5
6	authenticator app	71	6
7	shareit	71	7
8	microsoft authenticator арр	70	8
9	google drive	69	9
10	pdf	68	10
11	indeed	67	11
12	calculator	66	12
13	cv maker	65	14
14	powerpoint	65	13
15	intelligent cv	64	15
16	paymenow app	64	16
17	apple pay	63	20
18	cartrack	63	19
19	copilot	63	17
20	files	63	18
21	microsoft 365	62	22
22	microsoft word	62	23
23	telkom app	62	21
24	excel	61	27
25	job jack	61	29
26	pdf reader	61	28
27	pnet	61	24
28	the courier guy	61	25
29	we buy cars	61	26
30	drive	60	30
31	cv maker by intelligent cv	59	31
32	shop2shop	59	32
33	adobe acrobat	58	35
34	gepf mobile app	58	37
35	google docs	58	33
36	one drive	58	36
37	yoco	58	34
38	adobe	57	38
39	indeed job search	56	40
40	matrix vehicle tracking	56	39
41	microsoft	56	42
42	share it	56	41
43	documents	55	44
44	firstjobly	55	45
45	jobjack	55	46
46	microsoft excel	55	49
47	pay me now	55	50
48	rain	55	47
49	sticker maker	55	43
50	zapp83	55	48
51	company portal	54	53
52	gepf	54	52
53	slack	54	51
54	docs	53	59
55	dropbox	53	55
56	google sheets	53	57
57	pdf merger	53	56
58	wps office	53	58
59	xender	53	54
60	car tracker	52	60
61	cv	52	64
62	hp smart printer app	52	68
63	mega	52	62
64	powerpoint presentation	52	61
65	psira	52	65
66	ringtone maker	52	67
67	sanral mobile app	52	63
68	telkom	52	66
69	google forms	51	72
70	i love pdf	51	69
71	linked in	51	70
72	microsoft copilot	51	71
73	onedrive	51	73
74	pudo	51	74
75	adobe fill & sign	50	76
76	pages	50	77
77	sage self service	50	78
78	we transfer	50	75

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.