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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
1,064 keywords in 🇿🇦 South Africa · week of October 11, 2026 · showing the top 100
| # | Keyword | Popularity | Category | Rank in category |
|---|---|---|---|---|
| 1 | 100 | Social Networking | 1 | |
| 2 | tiktok | 98 | Entertainment | 1 |
| 3 | 97 | Social Networking | 2 | |
| 4 | 96 | Social Networking | 3 | |
| 5 | x | 92 | Social Networking | 4 |
| 6 | capitec banking app | 90 | Finance | 1 |
| 7 | youtube | 90 | Entertainment | 2 |
| 8 | uber | 89 | Travel | 1 |
| 9 | bolt | 88 | Travel | 2 |
| 10 | chat gpt | 88 | Productivity & Utilities | 1 |
| 11 | shein | 88 | Shopping | 1 |
| 12 | spotify | 88 | Entertainment | 3 |
| 13 | capcut | 86 | Photo & Video | 1 |
| 14 | whatsapp business | 86 | Social Networking | 6 |
| 15 | x twitter | 86 | Social Networking | 5 |
| 16 | netflix | 85 | Entertainment | 4 |
| 17 | snapchat | 85 | Social Networking | 7 |
| 18 | chrome | 84 | Productivity & Utilities | 2 |
| 19 | 84 | Productivity & Utilities | 3 | |
| 20 | 84 | Lifestyle | 1 | |
| 21 | uber eats | 84 | Food & Drink | 1 |
| 22 | facebook lite | 83 | Social Networking | 8 |
| 23 | gmail | 83 | Productivity & Utilities | 4 |
| 24 | 83 | Social Networking | 9 | |
| 25 | 82 | Social Networking | 10 | |
| 26 | grindr | 81 | Social Networking | 12 |
| 27 | indriver | 81 | Travel | 3 |
| 28 | takealot | 81 | Shopping | 2 |
| 29 | tinder: dating, chat & friends | 81 | Social Networking | 11 |
| 30 | what’sapp | 81 | Social Networking | 13 |
| 31 | betway | 80 | Sports | 1 |
| 32 | capitec | 80 | Finance | 2 |
| 33 | checkers sixty60 | 80 | Food & Drink | 3 |
| 34 | fnb banking app | 80 | Finance | 3 |
| 35 | mr d food | 80 | Food & Drink | 2 |
| 36 | temu | 80 | Shopping | 3 |
| 37 | tik tok | 80 | Entertainment | 5 |
| 38 | true caller | 80 | Productivity & Utilities | 5 |
| 39 | dazz cam | 79 | Photo & Video | 2 |
| 40 | efootball™ 2026 | 79 | Games | 1 |
| 41 | standard bank app | 79 | Finance | 4 |
| 42 | telegram | 79 | Social Networking | 15 |
| 43 | whatsapp messenger | 79 | Social Networking | 14 |
| 44 | bash | 78 | Shopping | 4 |
| 45 | canva | 78 | Photo & Video | 3 |
| 46 | dstv stream | 78 | Entertainment | 6 |
| 47 | opera mini | 78 | Productivity & Utilities | 6 |
| 48 | roblox | 78 | Games | 2 |
| 49 | absa banking app | 77 | Finance | 6 |
| 50 | hollywood bets app | 77 | Sports | 2 |
| 51 | nedbank money app | 77 | Finance | 5 |
| 52 | tinder | 77 | Social Networking | 16 |
| 53 | youtube music | 77 | Entertainment | 7 |
| 54 | disney + | 76 | Entertainment | 8 |
| 55 | hinge | 76 | Social Networking | 17 |
| 56 | microsoft teams | 76 | Business | 1 |
| 57 | bible | 75 | News & Magazines | 1 |
| 58 | block blast | 75 | Games | 3 |
| 59 | call of duty mobile | 75 | Games | 4 |
| 60 | 75 | Business | 2 | |
| 61 | mcdonalds app | 75 | Food & Drink | 4 |
| 62 | movie box | 75 | Productivity & Utilities | 9 |
| 63 | outlook | 75 | Productivity & Utilities | 7 |
| 64 | pay just now | 75 | Finance | 7 |
| 65 | payflex | 75 | Finance | 8 |
| 66 | vpn | 75 | Productivity & Utilities | 8 |
| 67 | woolworths app | 75 | Finance | 9 |
| 68 | booking.com | 74 | Travel | 4 |
| 69 | claude ai | 74 | Productivity & Utilities | 10 |
| 70 | messanger | 74 | Social Networking | 18 |
| 71 | spotify music | 74 | Entertainment | 10 |
| 72 | superbalist | 74 | Shopping | 5 |
| 73 | tik tok lite | 74 | Entertainment | 9 |
| 74 | vodapay | 74 | Lifestyle | 2 |
| 75 | amazon south africa | 73 | Shopping | 7 |
| 76 | chatgpt | 73 | Productivity & Utilities | 11 |
| 77 | discovery app | 73 | Health & Fitness | 1 |
| 78 | google photos | 73 | Photo & Video | 4 |
| 79 | inshot | 73 | Photo & Video | 5 |
| 80 | kfc | 73 | Food & Drink | 5 |
| 81 | teams | 73 | Business | 3 |
| 82 | temu south africa | 73 | Shopping | 6 |
| 83 | waze | 73 | Productivity & Utilities | 12 |
| 84 | word document | 73 | Business | 4 |
| 85 | airbnb | 72 | Travel | 6 |
| 86 | apple music | 72 | Entertainment | 11 |
| 87 | car parking multiplayer 2 | 72 | Games | 5 |
| 88 | fnb | 72 | Finance | 12 |
| 89 | gemini ai | 72 | Productivity & Utilities | 14 |
| 90 | global protect | 72 | Productivity & Utilities | 13 |
| 91 | google maps | 72 | Productivity & Utilities | 16 |
| 92 | gotyme bank | 72 | Finance | 10 |
| 93 | indrive | 72 | Travel | 5 |
| 94 | minecraft | 72 | Games | 6 |
| 95 | pick n pay asap! | 72 | Shopping | 8 |
| 96 | tinder app | 72 | Social Networking | 19 |
| 97 | true caller for iphone free | 72 | Productivity & Utilities | 15 |
| 98 | tymebank | 72 | Finance | 11 |
| 99 | word | 72 | Business | 5 |
| 100 | authenticator app | 71 | Business | 6 |
Where does your app rank for these?
okto finds the keywords your app can win and tracks your rankings every day. Native Mac app.
What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.