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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

500 keywords in 🇺🇸 United States · Shopping · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Rank in category
1	amazon	85	1
2	vinted	84	2
3	walmart	82	3
4	shein	81	4
5	temu	80	5
6	depop	78	6
7	ebay	77	7
8	target	77	8
9	costco	76	9
10	apple store	75	10
11	sam's club	75	11
12	aliexpress	74	13
13	klarna	74	14
14	whatnot	74	12
15	etsy	73	16
16	shop	73	17
17	walgreens	73	15
18	cvs pharmacy	72	20
19	fashion nova	72	18
20	fetch	72	19
21	afterpay	71	22
22	home depot	71	21
23	offer up	71	23
24	poshmark	71	25
25	sephora	71	24
26	bath and body works	70	29
27	dollar general app	70	26
28	lowes	70	27
29	nike	70	28
30	best buy	69	31
31	cvs	69	30
32	deal seek	69	34
33	shopee	69	32
34	ulta	69	33
35	alibaba	68	38
36	dhgate	68	35
37	free cash	68	36
38	groupon	68	37
39	shopify	68	39
40	bj's wholesale club	67	44
41	circle k	67	43
42	old navy	67	41
43	vinted: shop vintage clothing	67	42
44	wayfair	67	40
45	apple	66	45
46	mercari	66	47
47	victoria secret	66	46
48	app store	65	59
49	carvana	65	55
50	craigslist	65	56
51	family dollar	65	50
52	giftful	65	51
53	kohls app	65	53
54	lego	65	54
55	macys	65	49
56	sezzle	65	58
57	stockx	65	52
58	upside	65	57
59	озон	65	48
60	dealseek amazon	64	71
61	dick's sporting goods	64	69
62	food lion	64	63
63	ford	64	65
64	goat	64	70
65	hollister	64	68
66	ikea	64	66
67	petsmart	64	62
68	posh	64	64
69	shien	64	61
70	stop and shop	64	67
71	zara	64	60
72	american eagle	63	80
73	cargurus	63	79
74	chewy	63	73
75	ford pass	63	75
76	h&m	63	74
77	lululemon	63	76
78	quince	63	77
79	uniqlo	63	78
80	магнит	63	72
81	abercrombie & fitch	62	88
82	adidas	62	86
83	alo	62	93
84	autozone	62	97
85	carmax	62	98
86	deal seek amazon	62	94
87	dollar tree	62	92
88	gap	62	91
89	hobby lobby	62	85
90	jd sports	62	95
91	lowe's home improvement	62	89
92	meijer	62	90
93	mercado libre	62	82
94	michaels	62	81
95	nintendo	62	84
96	walmart.com	62	83
97	вб	62	96
98	شي ان	62	87
99	depop \| buy & sell clothing	61	112
100	fabletics	61	106

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.