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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
10 keywords in 🇸🇰 Slovakia · Business · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | teams | 75 | 1 |
| 2 | word | 72 | 2 |
| 3 | authenticator | 68 | 3 |
| 4 | microsoft authenticator | 66 | 4 |
| 5 | 64 | 6 | |
| 6 | power point | 64 | 5 |
| 7 | excel | 62 | 7 |
| 8 | copilot | 61 | 9 |
| 9 | microsoft teams | 61 | 8 |
| 10 | gls slovakia | 59 | 10 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.