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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
20 keywords in 🇸🇪 Sweden · Sports · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | svenska spel | 80 | 1 |
| 2 | bet365 | 76 | 2 |
| 3 | sportadmin | 73 | 3 |
| 4 | atg | 72 | 4 |
| 5 | unibet | 69 | 5 |
| 6 | futbin | 67 | 6 |
| 7 | innebandy play | 64 | 8 |
| 8 | svenska lag | 64 | 7 |
| 9 | min fotboll | 63 | 9 |
| 10 | innebandy | 62 | 11 |
| 11 | laget.se | 62 | 10 |
| 12 | fantasy shl | 59 | 12 |
| 13 | level up | 58 | 13 |
| 14 | atg.se | 57 | 15 |
| 15 | bet | 57 | 16 |
| 16 | sport och casino | 57 | 14 |
| 17 | expekt | 56 | 17 |
| 18 | svensk hockey tv | 56 | 18 |
| 19 | shl hockey | 54 | 20 |
| 20 | vote4dance | 54 | 19 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.