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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

1,114 keywords in 🇸🇪 Sweden · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Category	Rank in category
1	instagram	100	Social Networking	1
2	tiktok	100	Entertainment	1
3	reddit	97	Social Networking	2
4	snapchat	97	Social Networking	3
5	facebook	94	Social Networking	4
6	x	94	Social Networking	5
7	youtube	91	Entertainment	2
8	chat gpt	89	Productivity & Utilities	1
9	whats app	89	Social Networking	6
10	google	88	Productivity & Utilities	2
11	hinge	88	Social Networking	9
12	telegram	88	Social Networking	8
13	tinder app	88	Social Networking	7
14	vinted	87	Shopping	1
15	grindr	86	Social Networking	11
16	messenger	86	Social Networking	10
17	spotify	86	Entertainment	3
18	kik	85	Social Networking	12
19	roblox	85	Games	1
20	snap	85	Social Networking	13
21	tinder	85	Social Networking	14
22	discord	84	Social Networking	15
23	netflix	84	Entertainment	4
24	teams	84	Business	1
25	foodora	83	Food & Drink	1
26	pantamera	83	Productivity & Utilities	3
27	uber	83	Travel	1
28	x twitter	83	Social Networking	16
29	bank id	82	Productivity & Utilities	4
30	chrome	81	Productivity & Utilities	6
31	gmail	81	Productivity & Utilities	7
32	outlook	81	Productivity & Utilities	5
33	swish	81	Finance	1
34	badoo	80	Social Networking	17
35	capcut	80	Photo & Video	1
36	pinterest	80	Lifestyle	1
37	postnord	80	Lifestyle	2
38	svenska spel	80	Sports	1
39	svt play	80	Entertainment	5
40	swedbank	80	Finance	2
41	blocket	79	Shopping	3
42	duolingo	79	Education	1
43	easypark	79	Travel	2
44	klarna	79	Shopping	2
45	signal	79	Social Networking	18
46	tv4 play	79	Entertainment	6
47	authenticator	78	Business	2
48	avanza	78	Finance	3
49	bolt	78	Travel	3
50	disney+	78	Entertainment	7
51	gemini	78	Productivity & Utilities	9
52	google maps	78	Productivity & Utilities	10
53	kivra	78	Productivity & Utilities	11
54	shein	78	Shopping	4
55	sl appen	78	Entertainment	8
56	unora	78	Productivity & Utilities	8
57	1177 appen	77	Health & Fitness	1
58	ica appen	77	Food & Drink	3
59	linkedin	77	Business	3
60	mcdonalds	77	Food & Drink	2
61	parkster	77	Shopping	5
62	revolut	77	Finance	4
63	safari	77	Productivity & Utilities	13
64	vpn	77	Productivity & Utilities	12
65	wolt	77	Food & Drink	4
66	aimo park	76	Travel	4
67	bet365	76	Sports	2
68	block blast	76	Games	2
69	claude ai	76	Productivity & Utilities	14
70	duckduckgo	76	Productivity & Utilities	15
71	duo appen	76	Entertainment	9
72	microsoft authenticator	76	Business	4
73	sj	76	Entertainment	10
74	temu	76	Shopping	7
75	tradera	76	Shopping	6
76	viaplay	76	Entertainment	11
77	wordfeud	76	Games	3
78	amazon	75	Shopping	9
79	hay day	75	Games	4
80	hbo max	75	Entertainment	12
81	instabox	75	Lifestyle	3
82	lidl plus	75	Shopping	8
83	minecraft	75	Games	5
84	prime video	75	Entertainment	13
85	ryanair	75	Travel	5
86	twitter	75	Social Networking	19
87	voi	75	Travel	6
88	alltid öppet	74	Health & Fitness	3
89	booking.com	74	Travel	7
90	go wish	74	Lifestyle	4
91	insta	74	Social Networking	20
92	max	74	Food & Drink	5
93	mecenat	74	Education	2
94	norwegian	74	Travel	8
95	pokemon go	74	Games	6
96	skånetrafiken	74	Entertainment	15
97	sl	74	Entertainment	14
98	strava	74	Health & Fitness	2
99	toca boca	74	Education	3
100	ai	73	Productivity & Utilities	17

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.