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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
15 keywords in 🇵🇹 Portugal · Sports · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | betclic | 86 | 1 |
| 2 | betano | 81 | 2 |
| 3 | placard | 75 | 3 |
| 4 | ironman tracker | 70 | 4 |
| 5 | bwin | 64 | 5 |
| 6 | futbin | 63 | 6 |
| 7 | benfica official app | 62 | 7 |
| 8 | benfica | 60 | 8 |
| 9 | casino portugal | 58 | 9 |
| 10 | iron man | 57 | 11 |
| 11 | joga+ | 57 | 10 |
| 12 | bettilt | 56 | 12 |
| 13 | canal 11 | 55 | 14 |
| 14 | playtomic | 55 | 13 |
| 15 | slbenfica | 55 | 15 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.