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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
1,347 keywords in 🇵🇰 Pakistan · week of October 11, 2026 · showing the top 100
| # | Keyword | Popularity | Category | Rank in category |
|---|---|---|---|---|
| 1 | vpn | 100 | Productivity & Utilities | 1 |
| 2 | 96 | Social Networking | 2 | |
| 3 | 96 | Social Networking | 1 | |
| 4 | snapchat | 94 | Social Networking | 3 |
| 5 | tik tok | 94 | Entertainment | 1 |
| 6 | youtube | 91 | Entertainment | 2 |
| 7 | 90 | Social Networking | 4 | |
| 8 | tiktok | 90 | Entertainment | 3 |
| 9 | capcut | 89 | Photo & Video | 1 |
| 10 | pubg mobile | 89 | Games | 1 |
| 11 | chatgpt | 87 | Productivity & Utilities | 2 |
| 12 | 87 | Productivity & Utilities | 3 | |
| 13 | whatsapp business | 87 | Social Networking | 5 |
| 14 | free fire | 84 | Games | 3 |
| 15 | pubg | 84 | Games | 2 |
| 16 | ary plus | 83 | Entertainment | 4 |
| 17 | easypaisa app | 83 | Finance | 1 |
| 18 | jazz cash | 83 | Finance | 2 |
| 19 | super vpn | 83 | Productivity & Utilities | 4 |
| 20 | chrome | 82 | Productivity & Utilities | 5 |
| 21 | gmail | 82 | Productivity & Utilities | 6 |
| 22 | x | 82 | Social Networking | 6 |
| 23 | digi bop | 81 | Finance | 3 |
| 24 | watsapp | 81 | Social Networking | 7 |
| 25 | spotify | 80 | Entertainment | 5 |
| 26 | food panda | 79 | Food & Drink | 1 |
| 27 | telegram | 79 | Social Networking | 8 |
| 28 | uc browser | 79 | Productivity & Utilities | 7 |
| 29 | netflix | 78 | Entertainment | 6 |
| 30 | 78 | Lifestyle | 1 | |
| 31 | von | 78 | Productivity & Utilities | 9 |
| 32 | vpn for iphone free | 78 | Productivity & Utilities | 8 |
| 33 | wink | 78 | Photo & Video | 2 |
| 34 | roblox | 77 | Games | 4 |
| 35 | zapya | 77 | Business | 1 |
| 36 | daraz | 76 | Shopping | 1 |
| 37 | gemini | 76 | Productivity & Utilities | 10 |
| 38 | imo | 76 | Social Networking | 9 |
| 39 | opera mini | 76 | Productivity & Utilities | 11 |
| 40 | 76 | Social Networking | 10 | |
| 41 | sadapay | 76 | Finance | 4 |
| 42 | x twitter | 76 | Social Networking | 11 |
| 43 | bop | 75 | Finance | 5 |
| 44 | game | 75 | Games | 6 |
| 45 | indriver | 75 | Travel | 1 |
| 46 | ludo star | 75 | Games | 5 |
| 47 | meezan bank | 75 | Finance | 6 |
| 48 | messenger | 75 | Social Networking | 12 |
| 49 | pak id | 75 | Business | 2 |
| 50 | shein | 75 | Shopping | 2 |
| 51 | yango | 75 | Travel | 2 |
| 52 | bop mobile | 74 | Finance | 7 |
| 53 | cam scanner | 74 | Productivity & Utilities | 13 |
| 54 | chat gpt | 74 | Productivity & Utilities | 12 |
| 55 | google photos | 74 | Photo & Video | 4 |
| 56 | inshot | 74 | Photo & Video | 5 |
| 57 | insta | 74 | Social Networking | 13 |
| 58 | movie box | 74 | Entertainment | 7 |
| 59 | shareit | 74 | Business | 3 |
| 60 | tamasha app | 74 | News & Magazines | 1 |
| 61 | ubl digital app | 74 | Finance | 8 |
| 62 | vidmate | 74 | Photo & Video | 3 |
| 63 | binance | 73 | Finance | 10 |
| 64 | discord | 73 | Social Networking | 15 |
| 65 | games | 73 | Games | 7 |
| 66 | naya pay | 73 | Finance | 9 |
| 67 | 73 | Social Networking | 14 | |
| 68 | 1.1.1.1 vpn | 72 | Productivity & Utilities | 15 |
| 69 | ali express | 72 | Shopping | 3 |
| 70 | car games | 72 | Games | 8 |
| 71 | google maps | 72 | Productivity & Utilities | 14 |
| 72 | indrive | 72 | Travel | 3 |
| 73 | olx | 72 | Shopping | 5 |
| 74 | olx pakistan | 72 | Shopping | 4 |
| 75 | picsart | 72 | Photo & Video | 6 |
| 76 | tiktok lite | 72 | Entertainment | 8 |
| 77 | watsapp business | 72 | Social Networking | 16 |
| 78 | yalla ludo | 72 | Games | 9 |
| 79 | 8 ball pool | 71 | Games | 10 |
| 80 | black hole | 71 | Photo & Video | 7 |
| 81 | bussiness whatsapp | 71 | Social Networking | 17 |
| 82 | kfc pakistan | 71 | Food & Drink | 2 |
| 83 | 71 | Business | 4 | |
| 84 | remini | 71 | Photo & Video | 8 |
| 85 | sanpchat | 71 | Social Networking | 18 |
| 86 | snap | 71 | Social Networking | 19 |
| 87 | aloha | 70 | Productivity & Utilities | 16 |
| 88 | botim | 70 | Social Networking | 21 |
| 89 | canva | 70 | Photo & Video | 9 |
| 90 | dazz cam | 70 | Photo & Video | 11 |
| 91 | digibop | 70 | Finance | 11 |
| 92 | ff | 70 | Games | 12 |
| 93 | i phone mx player | 70 | Photo & Video | 10 |
| 94 | ludo | 70 | Games | 11 |
| 95 | subway surfers | 70 | Games | 13 |
| 96 | temu | 70 | Shopping | 6 |
| 97 | whatsapp messenger | 70 | Social Networking | 20 |
| 98 | app lock | 69 | Productivity & Utilities | 17 |
| 99 | black magic camera | 69 | Photo & Video | 13 |
| 100 | claude | 69 | Productivity & Utilities | 19 |
Where does your app rank for these?
okto finds the keywords your app can win and tracks your rankings every day. Native Mac app.
What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.