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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

69 keywords in 🇳🇿 New Zealand · Social Networking · week of October 11, 2026

#	Keyword	Popularity	Rank in category
1	instagram	100	1
2	x	98	2
3	facebook	94	3
4	snapchat	93	4
5	reddit	91	5
6	discord	88	7
7	messenger	88	6
8	whatsapp	88	8
9	grindr	87	9
10	tinder	85	10
11	hinge	81	12
12	telegram	81	11
13	tinder llc	80	13
14	twitter	78	14
15	insta	77	15
16	snap	76	16
17	bumble	73	17
18	life 360	72	18
19	facebook messenger	70	20
20	wechat	70	19
21	ig	69	21
22	signal	69	22
23	grinder	68	23
24	grindr llc	67	24
25	in	67	25
26	whatsapp business	66	26
27	zoom	66	27
28	fb	65	28
29	bigo live	64	29
30	feeld	64	30
31	c	63	34
32	threads	63	31
33	viber	63	32
34	yubo	63	33
35	imo	61	35
36	inst	61	38
37	messenger kids	61	37
38	whats app	61	36
39	badoo — dating. chat. friends	60	40
40	hinge: dating & relationships	60	45
41	i	60	41
42	ins	60	39
43	red	60	42
44	soul	60	43
45	小红书	60	44
46	d	59	47
47	telegram messenger	59	48
48	wizz	59	46
49	dating app nz	58	52
50	line	58	54
51	s	58	51
52	scruff	58	53
53	session	58	55
54	tinde	58	49
55	tumblr	58	50
56	badoo	57	56
57	google meet	57	57
58	rednote	57	58
59	signal messenger	57	60
60	tagged	57	59
61	be real	56	67
62	dis	56	68
63	face	56	62
64	g	56	66
65	qq	56	64
66	redit	56	63
67	tin	56	61
68	wattsapp	56	65
69	facebook marketplace	55	69

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.