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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

43 keywords in 🇳🇿 New Zealand · Shopping · week of October 11, 2026

#	Keyword	Popularity	Rank in category
1	shein	78	1
2	club+	75	3
3	trade me	75	2
4	temu	74	4
5	everyday rewards nz	71	5
6	aliexpress	70	7
7	woolworths nz	70	6
8	amazon	67	8
9	club card +	66	9
10	bunnings nz	65	10
11	depop	64	11
12	new world club+	64	12
13	kmart nz	63	13
14	paknsave	63	14
15	new world	62	15
16	trademe nz	62	16
17	klarna	61	21
18	milkrun nz	61	19
19	shein nz	61	18
20	taobao	61	20
21	trademe	61	17
22	vinted	61	22
23	alibaba	60	24
24	gateshare	60	26
25	shop	60	23
26	the warehouse nz	60	25
27	apple store	59	27
28	club plus	59	28
29	sephora nz	59	30
30	shopify	59	29
31	kmart	58	31
32	shopback	58	32
33	costco nz	57	36
34	jd sports nz	57	35
35	mitre 10 nz	57	33
36	temu nz	57	34
37	westfield newmarket parking	57	37
38	cotton on	56	40
39	designer wardrobe nz	56	38
40	ebay	56	41
41	westfield	56	39
42	ikea nz	55	42
43	the warehouse	55	43

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.