Free tool · updated weekly

Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

Search filters

Store (country)CategoryMin popularityMax popularityResults per page

77 keywords in 🇳🇿 New Zealand · Productivity & Utilities · week of October 11, 2026

#	Keyword	Popularity	Rank in category
1	chatgpt	84	1
2	google	82	2
3	vpn	81	3
4	gmail	80	4
5	chrome	78	5
6	outlook	75	6
7	google maps	73	7
8	chai	71	9
9	claude ai	71	10
10	one nz	71	8
11	2 degrees nz	70	11
12	claude	68	12
13	spark nz	68	13
14	chat gpt	67	17
15	duckduckgo	67	14
16	gemini ai	67	16
17	google authenticator app	67	15
18	firefox	66	20
19	grok	66	18
20	safari	66	19
21	ai	65	22
22	muse	65	21
23	cai	64	26
24	character ai	64	25
25	gemini	64	24
26	mercury energy nz	64	23
27	at hop	63	28
28	brave browser	63	27
29	maps	63	30
30	opera	63	31
31	豆包	63	29
32	at park	62	37
33	chat gpt free	62	35
34	gull fuel nz	62	36
35	outlook mail	62	33
36	skinny mobile	62	34
37	talkie	62	32
38	2degrees mobile	61	46
39	at mobile app	61	41
40	brave	61	39
41	contact energy nz	61	44
42	google calendar	61	43
43	google chrome	61	42
44	mail	61	47
45	proton vpn	61	40
46	spark	61	45
47	waze	61	38
48	notes	60	48
49	tapo	60	49
50	clock	59	52
51	countdown app	59	50
52	nz post	59	51
53	aa nz	58	56
54	c.ai	58	55
55	calendar	58	53
56	team reach	58	57
57	yahoo mail	58	54
58	airalo	57	60
59	eufy security	57	58
60	find my	57	59
61	motu move	57	63
62	nord vpn	57	61
63	vpn free unlimited	57	62
64	ac parking	56	74
65	apple watch	56	66
66	deepseek	56	64
67	dola	56	72
68	email	56	69
69	gmail.com	56	65
70	google earth	56	68
71	microsoft outlook	56	71
72	nzta mobile app	56	67
73	skinny	56	70
74	zangi messenger	56	73
75	browser	55	77
76	humanforce	55	75
77	x vpn	55	76

Where does your app rank for these?

okto finds the keywords your app can win and tracks your rankings every day. Native Mac app.

Get okto for Mac

What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.