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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
12 keywords in 🇳🇿 New Zealand · Photo & Video · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | capcut | 80 | 1 |
| 2 | canva | 70 | 2 |
| 3 | google photos | 68 | 3 |
| 4 | kick | 67 | 4 |
| 5 | picsart | 66 | 5 |
| 6 | photo editor | 59 | 7 |
| 7 | procreate | 59 | 6 |
| 8 | ome tv | 58 | 8 |
| 9 | ome | 57 | 10 |
| 10 | scrl | 57 | 9 |
| 11 | dazz cam | 56 | 12 |
| 12 | ometv | 56 | 11 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.