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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
9 keywords in 🇳🇿 New Zealand · Lifestyle · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | 77 | 1 | |
| 2 | z app | 64 | 2 |
| 3 | mobil smiles | 63 | 3 |
| 4 | waitomo fuel | 62 | 4 |
| 5 | z app nz | 58 | 5 |
| 6 | be my eyes | 57 | 8 |
| 7 | locanto | 57 | 6 |
| 8 | z | 57 | 7 |
| 9 | real estate nz | 55 | 9 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.