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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
15 keywords in 🇳🇿 New Zealand · Health & Fitness · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | strava | 73 | 1 |
| 2 | manage my health nz | 64 | 3 |
| 3 | my fitness pal | 64 | 2 |
| 4 | calorie tracker | 63 | 4 |
| 5 | flo | 61 | 5 |
| 6 | city fitness nz | 60 | 6 |
| 7 | fitbit | 60 | 7 |
| 8 | gym master | 59 | 8 |
| 9 | garmin connect | 58 | 9 |
| 10 | period tracker | 58 | 10 |
| 11 | hevy | 57 | 11 |
| 12 | southern cross health insurance | 57 | 12 |
| 13 | aia vitality new zealand | 56 | 13 |
| 14 | cronometer | 56 | 14 |
| 15 | health | 55 | 15 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.