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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

50 keywords in 🇳🇿 New Zealand · Games · week of October 11, 2026

#	Keyword	Popularity	Rank in category
1	roblox	81	1
2	fortnite	74	2
3	minecraft	73	3
4	block blast	71	4
5	among us	69	6
6	games	69	5
7	call of duty	67	9
8	offline games	67	7
9	pubg mobile	67	8
10	clash royale	66	10
11	lotto nz	66	11
12	cod mobile	64	14
13	free fire	64	15
14	geometry dash	64	13
15	pokemon go	64	12
16	8 ball pool	63	17
17	subway surfers	63	16
18	chess	62	18
19	clash of clans	62	19
20	pubg	61	20
21	call of duty mobile	60	24
22	codm	60	21
23	mobile legends	60	22
24	rugby league 26	60	25
25	sudoku	60	23
26	brawl stars	59	27
27	car games	59	29
28	chess.com	59	28
29	cod	59	26
30	piano tiles	59	30
31	avatar world	58	32
32	candy crush	58	31
33	game	58	33
34	games for free	58	34
35	2 player games	57	41
36	bitlife	57	37
37	efootball	57	42
38	free games	57	39
39	jackpot city	57	35
40	pokemon	57	36
41	slots	57	40
42	solitaire	57	38
43	burnout masters	56	46
44	heads up	56	44
45	lightning link casino	56	43
46	monopoly go!	56	47
47	poker	56	48
48	wordle	56	45
49	magic tiles 3	55	49
50	tetris	55	50

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.