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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
32 keywords in 🇳🇿 New Zealand · Finance · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | afterpay | 76 | 1 |
| 2 | bnz mobile | 74 | 2 |
| 3 | anz go money | 72 | 3 |
| 4 | asb mobile banking | 71 | 4 |
| 5 | kiwibank | 70 | 6 |
| 6 | sharesies nz | 70 | 5 |
| 7 | bnz | 69 | 8 |
| 8 | westpac one | 69 | 7 |
| 9 | wise | 69 | 9 |
| 10 | anz | 68 | 10 |
| 11 | paypal | 68 | 11 |
| 12 | bnz mobile banking | 67 | 13 |
| 13 | wise card | 67 | 12 |
| 14 | asb | 66 | 14 |
| 15 | anz go money nz | 65 | 15 |
| 16 | afterpay nz | 64 | 16 |
| 17 | revolut | 64 | 17 |
| 18 | remitly | 60 | 18 |
| 19 | xero verify | 60 | 19 |
| 20 | alipay | 59 | 22 |
| 21 | kiwibank mobile banking | 59 | 21 |
| 22 | xero | 59 | 20 |
| 23 | westpac | 58 | 23 |
| 24 | apple pay | 57 | 25 |
| 25 | bpme | 57 | 26 |
| 26 | smartly payroll | 57 | 27 |
| 27 | wallet | 57 | 24 |
| 28 | bp | 56 | 28 |
| 29 | google pay | 56 | 30 |
| 30 | western union | 56 | 29 |
| 31 | kernel wealth | 55 | 31 |
| 32 | splitwise | 55 | 32 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.