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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
13 keywords in 🇳🇿 New Zealand · Education · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | duolingo | 71 | 1 |
| 2 | toca boca | 64 | 2 |
| 3 | google translate | 63 | 3 |
| 4 | garage band | 61 | 4 |
| 5 | guitar tuner | 61 | 5 |
| 6 | hero school | 60 | 6 |
| 7 | school bridge | 60 | 8 |
| 8 | translate | 60 | 7 |
| 9 | hero | 59 | 9 |
| 10 | google classroom | 57 | 10 |
| 11 | deepstash | 56 | 12 |
| 12 | piano | 56 | 11 |
| 13 | storypark | 56 | 13 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.