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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
23 keywords in 🇳🇿 New Zealand · Business · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | authenticator app | 74 | 1 |
| 2 | teams | 72 | 2 |
| 3 | microsoft authenticator арр | 71 | 3 |
| 4 | microsoft teams | 69 | 4 |
| 5 | 68 | 5 | |
| 6 | word | 66 | 6 |
| 7 | drive | 65 | 10 |
| 8 | google drive | 65 | 8 |
| 9 | seek | 65 | 9 |
| 10 | seek jobs | 65 | 7 |
| 11 | copilot | 63 | 12 |
| 12 | docs | 63 | 11 |
| 13 | google docs | 61 | 14 |
| 14 | indeed | 61 | 13 |
| 15 | onedrive | 60 | 15 |
| 16 | calculator | 59 | 18 |
| 17 | files | 59 | 17 |
| 18 | ukg pro | 59 | 16 |
| 19 | slack | 58 | 19 |
| 20 | dasher | 57 | 20 |
| 21 | dayforce | 56 | 21 |
| 22 | mega | 56 | 22 |
| 23 | google sheets | 55 | 23 |
Where does your app rank for these?
okto finds the keywords your app can win and tracks your rankings every day. Native Mac app.
What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.