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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
24 keywords in 🇰🇪 Kenya · Games · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | efootball™ 2026 | 90 | 1 |
| 2 | roblox | 74 | 2 |
| 3 | pubg mobile | 73 | 3 |
| 4 | efootball | 72 | 4 |
| 5 | konami | 71 | 5 |
| 6 | call of duty®: mobile | 70 | 6 |
| 7 | ludo star | 69 | 7 |
| 8 | pes2026 | 67 | 8 |
| 9 | ludo | 65 | 9 |
| 10 | block blast | 64 | 11 |
| 11 | pes | 64 | 10 |
| 12 | games | 63 | 13 |
| 13 | pubg | 63 | 12 |
| 14 | e football 2026 | 62 | 15 |
| 15 | fortnite | 62 | 14 |
| 16 | game | 61 | 16 |
| 17 | konami 2026 | 61 | 17 |
| 18 | fc mobile | 60 | 19 |
| 19 | football 2026 | 60 | 21 |
| 20 | free fire | 60 | 20 |
| 21 | minecraft | 60 | 22 |
| 22 | subway surfers | 60 | 18 |
| 23 | offline games | 59 | 23 |
| 24 | among us | 58 | 24 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.