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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
36 keywords in 🇰🇪 Kenya · Finance · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | mpesa ap | 74 | 1 |
| 2 | cbe mobile banking | 72 | 2 |
| 3 | kcb app | 72 | 3 |
| 4 | equity bank mobile banking | 71 | 5 |
| 5 | loan apps kenya | 71 | 4 |
| 6 | paypal | 71 | 7 |
| 7 | telebirr | 71 | 6 |
| 8 | binance | 70 | 8 |
| 9 | kcb mobile banking | 69 | 9 |
| 10 | absa next | 67 | 12 |
| 11 | m-pesa app kenya | 67 | 11 |
| 12 | metatrader 5 | 67 | 10 |
| 13 | awashbirr pro | 65 | 15 |
| 14 | i&m bank | 65 | 18 |
| 15 | mpesa | 65 | 17 |
| 16 | mt5 | 65 | 14 |
| 17 | my one app safaricom | 65 | 19 |
| 18 | one app | 65 | 16 |
| 19 | waafi app | 65 | 13 |
| 20 | co-op bank app | 64 | 23 |
| 21 | safaricom one app | 64 | 20 |
| 22 | tala loan app | 64 | 21 |
| 23 | zenka loan app | 64 | 22 |
| 24 | airtel app | 63 | 24 |
| 25 | exness | 62 | 26 |
| 26 | tradingview | 62 | 25 |
| 27 | loop | 61 | 27 |
| 28 | absa kenya | 60 | 33 |
| 29 | kcb | 60 | 29 |
| 30 | lendplus | 60 | 32 |
| 31 | loan | 60 | 30 |
| 32 | mpesa app | 60 | 28 |
| 33 | mpesa business | 60 | 31 |
| 34 | e-citizen kenya | 59 | 34 |
| 35 | equity mobile | 59 | 35 |
| 36 | wafi | 59 | 36 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.