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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

261 keywords in 🇮🇹 Italy · Shopping · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Rank in category
1	vinted	90	1
2	shein	85	2
3	amazon	84	3
4	temu	80	4
5	zalando	80	5
6	subito.it	78	6
7	klarna	77	7
8	aliexpress	76	8
9	zara	76	9
10	ebay	73	11
11	sephora	73	10
12	zalando prive	73	12
13	autoscout24	72	14
14	eurospin	72	13
15	apple store	71	15
16	ikea	71	16
17	lidl plus	71	17
18	sinsay	71	18
19	bershka	70	20
20	scalapay	70	19
21	action italia	69	21
22	h&m	69	24
23	lidl	69	22
24	privalia	69	25
25	subito	69	23
26	decathlon	68	27
27	stradivarius	68	29
28	usfans	68	28
29	voghion	68	26
30	asos	67	30
31	douglas	67	32
32	notino	67	31
33	metro	66	35
34	payback	66	33
35	wallapop	66	34
36	acqua e sapone	65	44
37	action	65	42
38	dm	65	40
39	family link	65	39
40	mango	65	38
41	mediaworld	65	36
42	pull & bear	65	41
43	unieuro	65	37
44	uniqlo	65	45
45	weward	65	43
46	alibaba	64	50
47	nike	64	47
48	shop	64	49
49	tezenis	64	46
50	unidays	64	48
51	vestiaire collective	64	51
52	adidas	63	54
53	autodoc	63	55
54	dhgate	63	52
55	farfetch	63	58
56	hacoo	63	53
57	ovs	63	57
58	primark	63	59
59	shopify	63	56
60	apple	62	66
61	catawiki	62	61
62	deghi	62	64
63	etsy	62	62
64	freecash	62	63
65	temu italia	62	60
66	tigotà	62	65
67	attapoll	61	72
68	dove conviene	61	68
69	jd sports	61	69
70	leroy merlin	61	67
71	saldi privati	61	71
72	us fans	61	70
73	footlocker	60	74
74	veepee	60	73
75	best secret	59	79
76	inpost	59	81
77	kiabi	59	75
78	md spa – buona spesa, italia	59	80
79	pinalli	59	82
80	privé by zalando	59	77
81	vinted: moda di seconda mano	59	76
82	yoox	59	78
83	app store	58	86
84	arcaplanet	58	88
85	back market	58	83
86	md	58	87
87	pam	58	85
88	terranova	58	84
89	carvertical	57	90
90	depop	57	96
91	intimissimi	57	89
92	lefties	57	94
93	nespresso	57	92
94	stocard	57	93
95	swappie	57	91
96	taobao	57	95
97	auto	56	100
98	benefits	56	97
99	bmw	56	113
100	carrefour	56	105

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.