Free tool · updated weekly

Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

Search filters

Store (country)CategoryMin popularityMax popularityResults per page

133 keywords in 🇮🇹 Italy · Business · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Rank in category
1	teams	80	1
2	linkedin	76	2
3	drive	75	4
4	indeed	75	3
5	word	75	5
6	authenticator	74	6
7	microsoft authenticator	72	7
8	documenti	71	8
9	copilot	70	9
10	excel	68	11
11	google drive	68	10
12	hp smart	68	12
13	zconnect	68	13
14	microsoft teams	67	14
15	pages	66	15
16	file	65	16
17	namirial otp	65	18
18	power point	65	17
19	documenti di google	64	19
20	hp	64	20
21	mega	63	21
22	soldo	63	22
23	icloud	62	23
24	randstad	62	24
25	adecco	61	31
26	dropbox	61	27
27	fogli google	61	26
28	google documenti	61	32
29	microsoft 365	61	29
30	one drive	61	28
31	sticker maker	61	25
32	webex	61	30
33	amerigo	60	34
34	word gratis	60	33
35	aruba mail	59	37
36	hp stampanti	59	35
37	presentazioni google	59	36
38	wetransfer	59	38
39	autenticatore microsoft	58	42
40	lavoro	58	40
41	microsoft	58	39
42	numbers	58	44
43	slack	58	43
44	zucchetti	58	41
45	adobe acrobat	57	47
46	geogebra	57	46
47	ringtone maker	57	45
48	adobe	56	49
49	indeed lavoro	56	48
50	namirial spid	56	51
51	onedrive	56	50
52	adecco mywallet	55	58
53	copilot gratis	55	54
54	google docs	55	55
55	google one	55	56
56	manpower	55	57
57	meta business suite	55	52
58	world	55	53
59	amazon business	54	64
60	dhl	54	61
61	fogli	54	62
62	google chat	54	60
63	infojobs	54	65
64	livella a bolla	54	66
65	namirial	54	63
66	ups	54	59
67	docs	53	68
68	exel	53	75
69	fattura 1 click	53	73
70	i love pdf	53	72
71	keynote	53	74
72	linkedin lavoro	53	71
73	office 365	53	67
74	sap concur	53	69
75	skype	53	70
76	acrobat reader	52	81
77	calcolatrice gratis	52	79
78	collegamento a windows	52	80
79	google sheets	52	85
80	microsoft word	52	82
81	portale aziendale	52	76
82	pronto pro	52	83
83	sketch up	52	78
84	stripe	52	84
85	zucchetti zconnect	52	77
86	autocad	51	86
87	business suite	51	89
88	contatti	51	87
89	curriculum vitae gratuito	51	90
90	jooble	51	94
91	okta verify	51	91
92	tims	51	93
93	workday	51	92
94	zconnect enterprise edition	51	88
95	adobe acrobat reader	50	100
96	excel gratis	50	102
97	factorial	50	97
98	fatture in cloud	50	95
99	google presentazione	50	101
100	libre office	50	96

Where does your app rank for these?

okto finds the keywords your app can win and tracks your rankings every day. Native Mac app.

Get okto for Mac

What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.