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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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500 keywords in 🇮🇳 India · Finance · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Rank in category
1	phone pay	85	1
2	google pay	82	2
3	paytm	82	3
4	gpay	78	4
5	yono sbi	78	5
6	my jio	77	6
7	airtel thanks app	76	8
8	fampay	76	9
9	groww	76	11
10	jio	76	10
11	phonepe	76	7
12	bajaj finserv	75	12
13	hdfc bank mobilebanking	74	14
14	navi app	74	13
15	axis bank mobile app	73	16
16	cred	73	15
17	airtel app	72	17
18	kreditbee	72	19
19	loan app	72	18
20	slice	72	20
21	bob world	71	24
22	idfc first bank	71	22
23	money view loan	71	21
24	snapmint	71	23
25	angel one	70	26
26	bhim app	70	27
27	supermoney	70	25
28	apple pay	69	35
29	bajaj finance	69	28
30	hdfc bank	69	30
31	icici bank mobile banking	69	36
32	kotak 811	69	32
33	kotak mobile banking	69	33
34	mobikwik	69	31
35	sbi yono app	69	34
36	true balance	69	29
37	airtel	68	38
38	pnb one	68	37
39	vi aap	68	39
40	branch personal loan	67	43
41	imobile by icici bank	67	41
42	mpokket loan	67	42
43	sbi card	67	40
44	fatakpay	66	48
45	hdfc	66	50
46	indian bank	66	44
47	indusind bank	66	51
48	oolka credit score	66	49
49	paytm for business	66	47
50	pocketly	66	46
51	union bank of india	66	45
52	canara ai1	65	54
53	kite zerodha	65	55
54	payzapp	65	52
55	phone pay business	65	57
56	rbl mycard mobile app	65	56
57	splitwise	65	53
58	branch	64	59
59	g pay	64	65
60	good score	64	61
61	imobile	64	62
62	indsmart	64	70
63	ippb mobile banking	64	64
64	khata book	64	58
65	loan	64	60
66	muthoot finance	64	69
67	myjio	64	72
68	phone pe	64	67
69	policy bazaar	64	66
70	pop upi	64	71
71	tradingview	64	68
72	vi	64	73
73	zerodha	64	63
74	bank of baroda	63	78
75	bharat pay	63	81
76	bhim upi	63	82
77	binance	63	76
78	fibe	63	83
79	kissht loan	63	79
80	lazypay	63	77
81	mpocket	63	75
82	ring loan	63	74
83	upstox	63	80
84	dhan	62	88
85	grow	62	84
86	lic digital mobile app	62	89
87	loan instant personal loan app	62	87
88	m pocket	62	85
89	navi	62	90
90	paypal	62	91
91	yono	62	86
92	acko insurance	61	106
93	bajaj	61	93
94	bob	61	105
95	canara bank	61	98
96	coindcx	61	99
97	credit be loan app	61	96
98	delta exchange india	61	100
99	fedmobile	61	95
100	hdfc credit card app	61	104

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.