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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
15 keywords in 🇮🇪 Ireland · Sports · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | bet365 | 75 | 1 |
| 2 | paddy power | 75 | 2 |
| 3 | boylesports | 70 | 3 |
| 4 | ladbrokes | 67 | 4 |
| 5 | fai connect | 63 | 5 |
| 6 | clubber tv | 62 | 6 |
| 7 | bet | 59 | 7 |
| 8 | betfair | 59 | 8 |
| 9 | chicago marathon | 56 | 10 |
| 10 | coral | 56 | 11 |
| 11 | novibet | 56 | 9 |
| 12 | racing post | 56 | 13 |
| 13 | sky bet | 56 | 12 |
| 14 | futbin | 55 | 15 |
| 15 | william hill | 55 | 14 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.