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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
28 keywords in 🇮🇪 Ireland · Business · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | teams | 79 | 1 |
| 2 | 76 | 2 | |
| 3 | authenticator app | 75 | 3 |
| 4 | microsoft authenticator | 74 | 5 |
| 5 | word | 74 | 4 |
| 6 | indeed | 71 | 6 |
| 7 | powerpoint | 67 | 7 |
| 8 | google drive | 64 | 9 |
| 9 | microsoft teams | 64 | 8 |
| 10 | mygovid | 64 | 10 |
| 11 | one drive | 64 | 11 |
| 12 | drive | 62 | 12 |
| 13 | excel | 61 | 14 |
| 14 | microsoft 365 | 61 | 15 |
| 15 | slack | 61 | 13 |
| 16 | copilot | 60 | 16 |
| 17 | docs | 60 | 18 |
| 18 | google docs | 60 | 17 |
| 19 | calculator | 59 | 19 |
| 20 | mega | 59 | 20 |
| 21 | files | 57 | 21 |
| 22 | google sheets | 56 | 24 |
| 23 | microsoft word | 56 | 22 |
| 24 | my gov id | 56 | 25 |
| 25 | mygov.ie | 56 | 23 |
| 26 | energia | 55 | 26 |
| 27 | hp printer | 55 | 27 |
| 28 | onedrive | 55 | 28 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.