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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
12 keywords in 🇭🇷 Croatia · Travel · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | uber | 81 | 1 |
| 2 | bolt | 79 | 2 |
| 3 | ryanair | 72 | 3 |
| 4 | booking | 71 | 4 |
| 5 | bla bla car | 70 | 5 |
| 6 | zet | 70 | 6 |
| 7 | airbnb | 63 | 7 |
| 8 | flixbus | 63 | 8 |
| 9 | promet split | 63 | 9 |
| 10 | next bike | 62 | 10 |
| 11 | wizz air | 62 | 11 |
| 12 | yandex go — taxi and delivery | 61 | 12 |
Where does your app rank for these?
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.