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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
37 keywords in 🇭🇷 Croatia · Shopping · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | vinted | 84 | 1 |
| 2 | shein | 79 | 3 |
| 3 | temu | 79 | 2 |
| 4 | zara | 75 | 4 |
| 5 | muller hrvatska | 74 | 6 |
| 6 | zalando | 74 | 5 |
| 7 | about you | 73 | 7 |
| 8 | best secret | 73 | 8 |
| 9 | bipa | 72 | 9 |
| 10 | lidl plus | 72 | 10 |
| 11 | sinsay | 71 | 11 |
| 12 | dm hrvatska | 69 | 12 |
| 13 | notino | 69 | 13 |
| 14 | h&m | 68 | 14 |
| 15 | stradivarius | 68 | 15 |
| 16 | fashion&friends | 67 | 18 |
| 17 | kaufland card | 67 | 16 |
| 18 | reserved | 67 | 17 |
| 19 | aliexpress | 66 | 19 |
| 20 | amazon | 66 | 20 |
| 21 | dm | 66 | 22 |
| 22 | vinted hrvatska | 66 | 21 |
| 23 | about you outlet | 64 | 24 |
| 24 | bershka | 64 | 26 |
| 25 | lidl | 64 | 25 |
| 26 | mlinar | 64 | 23 |
| 27 | multiplus card | 63 | 27 |
| 28 | asos | 62 | 29 |
| 29 | mango | 62 | 28 |
| 30 | muller | 62 | 30 |
| 31 | new yorker | 62 | 32 |
| 32 | spar hrvatska | 62 | 31 |
| 33 | amazon de | 61 | 37 |
| 34 | answear | 61 | 36 |
| 35 | mobile.de | 61 | 34 |
| 36 | mohito | 61 | 33 |
| 37 | snipes | 61 | 35 |
Where does your app rank for these?
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.