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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

149 keywords in 🇬🇧 United Kingdom · Sports · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Rank in category
1	bet 365	82	1
2	paddy power	75	2
3	sky bet	74	3
4	ladbrokes	72	5
5	william hill	72	4
6	betfair	70	6
7	betfred	69	7
8	bet365	68	9
9	coral	68	8
10	futbin	68	10
11	bet	67	11
12	midnite	67	12
13	betway	65	15
14	bucs play	65	13
15	playtomic	65	14
16	skybet	63	16
17	betting apps uk	61	18
18	fut.gg	61	19
19	super 6	61	17
20	betting	60	22
21	boyle sports	60	21
22	premier league	60	20
23	scottish golf	60	23
24	chicago marathon	59	26
25	veo	59	24
26	virgin bet	59	25
27	dart counter	58	30
28	fantasy premier league	58	27
29	fpl	58	31
30	oxford half	58	29
31	pl	58	32
32	racing post	58	28
33	1xbet	57	35
34	oysho royal parks half	57	33
35	stakemate	57	34
36	betvictor	56	38
37	fpl fantasy football	56	36
38	my scottish golf	56	39
39	prematch	56	37
40	bucs	55	42
41	dabble	55	41
42	dazn bet	55	40
43	ironman tracker	55	49
44	kwiff	55	44
45	live football tv	55	48
46	pp	55	46
47	royal parks half marathon 2025	55	45
48	run for all	55	47
49	unibet	55	43
50	betfair exchange	54	51
51	darts counter	54	50
52	great south run	54	53
53	sbk	54	52
54	365	53	55
55	footy addicts	53	61
56	live sports	53	60
57	midnite: sports & casino	53	58
58	padel mates	53	54
59	playtomic padel	53	59
60	sports	53	56
61	sportybet	53	57
62	bally bet	52	62
63	cymru football	52	66
64	frzy sport	52	64
65	gamble	52	63
66	livescore bet	52	65
67	snc sport	52	67
68	betano	51	71
69	coral sports betting & casino	51	74
70	elite ice	51	70
71	ladbrokes sports betting	51	69
72	pcb live	51	68
73	pre match	51	72
74	skysports	51	73
75	cricextra	50	80
76	england golf	50	78
77	fut	50	76
78	huba football	50	84
79	man city	50	81
80	padel	50	82
81	stake	50	75
82	talk	50	79
83	ufc	50	83
84	william hill sports betting	50	77
85	betway sports	49	92
86	darts scorer	49	89
87	fanalysis	49	90
88	fut gg	49	94
89	great run	49	86
90	howdidido	49	87
91	run for all events	49	85
92	southampton fc	49	93
93	sportzfy tv	49	91
94	swimbooker	49	88
95	antrim gaa	48	107
96	apple sports	48	95
97	at the races	48	108
98	betting apps	48	104
99	chimarathon	48	101
100	heja	48	96

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.