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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

500 keywords in 🇬🇧 United Kingdom · Shopping · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Rank in category
1	vinted	86	1
2	amazon	83	2
3	shein	81	3
4	ebay	78	4
5	temu	77	5
6	klarna	75	6
7	aliexpress	74	7
8	boots	74	9
9	lidl plus	74	11
10	unidays	74	8
11	whatnot	74	10
12	apple store	72	12
13	asos	72	14
14	hacoo	72	15
15	nectar app	72	13
16	vinted.co.uk	72	16
17	argos	71	17
18	morrisons more app	71	19
19	next	71	18
20	blue light card	70	21
21	clearpay	70	20
22	student beans	70	22
23	auto trader	69	31
24	depop	69	28
25	dhgate	69	30
26	etsy	69	26
27	jd sports	69	29
28	m&s sparks card	69	25
29	ocado	69	23
30	shop	69	27
31	superdrug	69	24
32	co-op app	68	34
33	jd status	68	36
34	lidl	68	35
35	m&s	68	32
36	pets at home	68	33
37	zara	68	37
38	boots advantage card	67	39
39	costco uk	67	40
40	ebay app uk	67	44
41	footasylum	67	42
42	gumtree	67	38
43	h&m	67	41
44	shein uk	67	45
45	zilch	67	43
46	dpd	66	51
47	ikea uk	66	46
48	marks and spencer sparks app	66	47
49	primark uk	66	50
50	testerup	66	49
51	uniqlo	66	48
52	hollister	65	55
53	ikea	65	58
54	lidl plus uk	65	53
55	screwfix	65	52
56	sephora uk	65	57
57	shopify	65	56
58	very	65	54
59	alibaba	64	66
60	boohoo	64	63
61	dunelm uk	64	60
62	iceland	64	65
63	jd	64	62
64	john lewis app	64	61
65	sports direct	64	64
66	temu uk	64	59
67	autotrader uk	63	68
68	holland and barrett	63	71
69	kakobuy	63	69
70	lego	63	67
71	matalan	63	70
72	nike	63	72
73	apple	62	76
74	b&m	62	77
75	bershka	62	73
76	coupon birds	62	78
77	klarna uk	62	75
78	magic madhouse	62	81
79	nectar card app	62	74
80	plt	62	80
81	primark	62	79
82	b&q	61	87
83	dunelm	61	83
84	etsy uk	61	89
85	freecash	61	88
86	joybuy uk	61	85
87	nectar	61	84
88	space nk	61	82
89	tk maxx uk	61	86
90	amazon uk	60	96
91	compare the market	60	95
92	daraz	60	94
93	morrisons more card	60	92
94	new look	60	91
95	pretty little thing	60	90
96	sainsburys nectar card	60	97
97	taobao	60	93
98	back market	59	104
99	boohoo man	59	110
100	cex	59	103

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.