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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

500 keywords in 🇬🇧 United Kingdom · Productivity & Utilities · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Rank in category
1	vpn	94	1
2	chatgpt	88	2
3	proton vpn	87	3
4	google	86	4
5	gmail	83	5
6	outlook	83	6
7	chrome	80	8
8	google maps	80	7
9	chai	78	9
10	claude ai	77	10
11	duckduckgo	77	12
12	gemini	77	11
13	chat gpt	76	15
14	vpn free	76	14
15	waze	76	13
16	ai	75	18
17	dola ai	75	17
18	grok	75	16
19	von	75	19
20	opera browser	74	20
21	safari	74	21
22	cai	73	27
23	character ai	73	28
24	claude	73	23
25	dola	73	22
26	free vpn	73	25
27	google authenticator	73	26
28	talkie	73	24
29	chat gpt free	72	34
30	firefox	72	33
31	nord vpn	72	30
32	octopus energy	72	32
33	outlook email	72	29
34	proton	72	31
35	royal mail	72	35
36	aptv	71	39
37	gov.uk one login	71	40
38	mail	71	38
39	maps	71	37
40	opera	71	36
41	find my iphone	70	43
42	free vpn iphone	70	41
43	yahoo mail	70	42
44	brave	69	48
45	brave browser	69	44
46	c.ai	69	49
47	calendar	69	50
48	muse	69	46
49	notes	69	45
50	uc browser	69	47
51	google calendar	68	55
52	opera mini	68	54
53	tapo app	68	53
54	vodafone app	68	51
55	what 3 words	68	52
56	airalo	67	62
57	british gas	67	63
58	browser	67	57
59	giffgaff	67	64
60	google chrome	67	61
61	google earth	67	60
62	super vpn	67	59
63	wallet	67	65
64	x vpn	67	58
65	yuka	67	56
66	1111 vpn	66	66
67	countdown	66	70
68	email	66	74
69	hotspot shield	66	75
70	notion	66	72
71	planet vpn	66	71
72	tesco mobile app	66	68
73	turbo vpn	66	73
74	vpnify	66	69
75	zangi messenger	66	67
76	admiral insurance	65	77
77	authenticator	65	81
78	find my	65	79
79	tor browser	65	80
80	virgin media	65	78
81	zangi	65	76
82	aloha	64	89
83	chat	64	86
84	crome	64	90
85	edge	64	84
86	gmail app free	64	83
87	meta ai	64	82
88	one note	64	91
89	surfshark	64	87
90	terabox	64	85
91	text me	64	88
92	cam scanner	63	104
93	deepseek	63	103
94	express vpn	63	106
95	goodnotes	63	92
96	gov.uk id check	63	101
97	keyboard	63	98
98	octopus energy uk	63	93
99	shadowrocket	63	95
100	shortcuts	63	96

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.