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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

500 keywords in 🇬🇧 United Kingdom · Finance · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Rank in category
1	revolut	80	1
2	monzo	79	2
3	lloyds mobile banking	78	3
4	paypal	77	4
5	barclays mobile banking	76	5
6	nationwide banking app	75	6
7	santander mobile banking	74	7
8	trading 212	74	8
9	hmrc app	73	9
10	barclaycard app	72	11
11	hsbc mobile banking app	72	12
12	natwest	72	10
13	capital one	69	15
14	monzo bank	69	13
15	wise	69	14
16	barclays	68	16
17	experian	68	19
18	natwest mobile banking	68	17
19	santander	68	20
20	starling bank	68	18
21	creation finance	67	23
22	hsbc	67	22
23	lloyds bank	67	21
24	halifax mobile banking app	66	26
25	hastings direct	66	27
26	lloyds	66	28
27	loyds banking	66	29
28	metro bank	66	25
29	remitly	66	24
30	virgin money credit card	66	30
31	bkash app	65	39
32	clear score	65	34
33	hmrc	65	33
34	metatrader 5	65	38
35	o2 mobile app	65	37
36	revolut bank	65	31
37	stream	65	36
38	sumup	65	32
39	tap tap send	65	35
40	zable credit card	65	40
41	alipay	64	46
42	cash app	64	41
43	chase bank	64	43
44	moneybox	64	45
45	splitwise	64	44
46	tsb mobile banking app	64	42
47	binance	63	52
48	coinbase	63	49
49	cuvva	63	50
50	halifax	63	47
51	my gp	63	53
52	nagad	63	51
53	scottish power app	63	48
54	american express	62	60
55	aviva	62	58
56	circuit go	62	59
57	frasers plus	62	57
58	hmrc app uk	62	54
59	lemfi	62	61
60	o2	62	56
61	zable	62	55
62	apple pay	61	62
63	bank	61	64
64	bank of scotland	61	68
65	barclays bank app	61	70
66	google pay	61	69
67	nationwide	61	72
68	one4all	61	66
69	paypal uk	61	73
70	sprive	61	67
71	tesco bank mobile app	61	71
72	tradingview	61	63
73	virgin money	61	65
74	amex uk app	60	75
75	argos pay	60	74
76	bikash apps	60	76
77	chase	60	80
78	ns&i	60	79
79	opay	60	77
80	tsb	60	78
81	xero	60	81
82	aqua card	59	86
83	capital one mobile app	59	89
84	confused.com	59	88
85	credit karma	59	84
86	edf energy	59	87
87	hargreaves lansdown	59	83
88	mt5	59	90
89	square	59	82
90	western union	59	85
91	xero verify	59	91
92	amex	58	95
93	creation	58	101
94	emma	58	99
95	fomo	58	96
96	kraken	58	97
97	llyods online banking	58	100
98	love2shop	58	108
99	nest pension	58	103
100	ns&i premium bonds	58	102

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.