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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

334 keywords in 🇬🇧 United Kingdom · Business · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Rank in category
1	teams	83	1
2	authenticator app	80	2
3	linkedin	79	3
4	microsoft authenticator app	77	4
5	word	77	5
6	indeed	76	6
7	google drive	72	7
8	copilot	71	9
9	powerpoint	71	8
10	microsoft teams	70	10
11	calculator	69	11
12	amazon flex	68	13
13	drive	68	15
14	files	68	14
15	one drive	68	12
16	excel	67	18
17	google docs	67	20
18	mega	67	19
19	slack	67	17
20	teams mobile app	67	16
21	hp printer app	66	21
22	microsoft 365	66	22
23	dropbox	64	23
24	workday	64	24
25	docs	63	26
26	google chat	63	27
27	google sheets	63	25
28	indeed jobs	62	33
29	just eat courier	62	31
30	microsoft	62	28
31	onedrive	62	32
32	ringtone maker	62	29
33	shareit	62	30
34	microsoft word	61	34
35	relay delivery	61	35
36	company portal	60	41
37	engage	60	39
38	hp smart aрр	60	37
39	microsoft copilot	60	38
40	pages	60	36
41	pdf	60	40
42	courier	59	42
43	dayforce	59	46
44	office 365	59	47
45	okta verify	59	44
46	stripe	59	45
47	ukg pro	59	43
48	bright hr	58	53
49	google slides	58	49
50	lifelenz	58	48
51	meta business suite	58	52
52	relay	58	50
53	sharepoint	58	54
54	slides	58	51
55	soldo	58	55
56	business suite	57	60
57	co pilot	57	56
58	fourth	57	58
59	hp	57	57
60	intune company portal	57	59
61	contacts	56	64
62	cv library	56	69
63	documents	56	62
64	numbers	56	65
65	power apps	56	68
66	rotageek	56	66
67	sage hr	56	61
68	the measure арр	56	70
69	total jobs	56	67
70	xender	56	63
71	adobe acrobat reader	55	72
72	amazon a to z	55	76
73	dhl	55	73
74	google forms	55	71
75	measure	55	74
76	oracle mobile authenticator	55	79
77	skype	55	75
78	sona	55	78
79	spirit level free app	55	77
80	utility warehouse	55	80
81	capital on tap	54	88
82	cscs card	54	85
83	indeed flex	54	90
84	jobs	54	87
85	pdf editor	54	84
86	sage	54	83
87	sheets	54	86
88	ukg	54	91
89	webex	54	81
90	word document	54	89
91	workvivo	54	82
92	fedex	53	99
93	google one	53	100
94	job and talent	53	96
95	pak id mobile app	53	103
96	people xd	53	102
97	ppac	53	92
98	sap concur	53	101
99	team	53	95
100	thirdfort	53	98

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.