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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
19 keywords in 🇪🇪 Estonia · Social Networking · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | 100 | 1 | |
| 2 | snapchat | 93 | 2 |
| 3 | 90 | 4 | |
| 4 | telegram | 90 | 3 |
| 5 | 89 | 5 | |
| 6 | 88 | 6 | |
| 7 | messenger | 87 | 7 |
| 8 | tinder | 86 | 8 |
| 9 | tinder llc | 85 | 10 |
| 10 | x | 85 | 9 |
| 11 | discord | 79 | 11 |
| 12 | grindr | 77 | 12 |
| 13 | signal | 76 | 13 |
| 14 | snap | 75 | 14 |
| 15 | viber | 74 | 15 |
| 16 | bumble | 73 | 16 |
| 17 | badoo | 72 | 17 |
| 18 | insta | 69 | 18 |
| 19 | инстаграм | 68 | 19 |
Where does your app rank for these?
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.