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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
14 keywords in 🇨🇭 Switzerland · Lifestyle · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | 79 | 1 | |
| 2 | immoscout24 | 66 | 2 |
| 3 | rossmann schweiz | 64 | 3 |
| 4 | flatfox | 63 | 4 |
| 5 | homegate.ch | 62 | 5 |
| 6 | hue app | 61 | 6 |
| 7 | glowtastic | 60 | 7 |
| 8 | alta | 58 | 8 |
| 9 | philips hue | 58 | 9 |
| 10 | home assistant | 57 | 10 |
| 11 | wiz | 57 | 11 |
| 12 | babyphone | 56 | 12 |
| 13 | home | 56 | 13 |
| 14 | albo | 55 | 14 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.