Free tool · updated weekly

Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

Search filters

Store (country)CategoryMin popularityMax popularityResults per page

799 keywords in 🇨🇭 Switzerland · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Category	Rank in category
1	instagram	100	Social Networking	1
2	tiktok	97	Entertainment	1
3	snapchat	95	Social Networking	2
4	whatsapp	91	Social Networking	3
5	reddit	90	Social Networking	4
6	x	90	Social Networking	5
7	facebook	89	Social Networking	6
8	telegram	89	Social Networking	7
9	youtube	88	Entertainment	2
10	chatgpt	87	Productivity & Utilities	1
11	google	86	Productivity & Utilities	2
12	grindr	85	Social Networking	8
13	roblox	84	Games	1
14	tinder	84	Social Networking	9
15	hinge	83	Social Networking	11
16	netflix	83	Entertainment	4
17	snap	83	Social Networking	10
18	spotify	83	Entertainment	3
19	uber	83	Travel	1
20	twint	82	Finance	1
21	insta	81	Social Networking	12
22	capcut	80	Photo & Video	1
23	discord	80	Social Networking	13
24	teams	80	Business	1
25	claude ai	79	Productivity & Utilities	3
26	outlook	79	Productivity & Utilities	4
27	pinterest	79	Lifestyle	1
28	raiffeisen	79	Finance	2
29	tinder llc	79	Social Networking	14
30	duolingo	78	Education	1
31	uber eats	78	Food & Drink	1
32	brawl stars	77	Games	2
33	bumble	77	Social Networking	16
34	chrome	77	Productivity & Utilities	5
35	europapark	77	Travel	2
36	gmail	77	Productivity & Utilities	6
37	messenger	77	Social Networking	15
38	zalando	77	Shopping	1
39	claude	76	Productivity & Utilities	9
40	gemini	76	Productivity & Utilities	7
41	google maps	76	Productivity & Utilities	8
42	revolut	76	Finance	3
43	sbb mobile	76	Travel	3
44	block blast	75	Games	4
45	booking.com	75	Travel	4
46	disney +	75	Entertainment	5
47	fortnite	75	Games	3
48	linkedin	75	Business	2
49	shein	75	Shopping	2
50	vinted	75	Shopping	3
51	vpn	75	Productivity & Utilities	10
52	whatsapp business	75	Social Networking	17
53	agov access	74	Productivity & Utilities	11
54	amazon	74	Shopping	5
55	firefox	74	Productivity & Utilities	12
56	minecraft	74	Games	5
57	signal	74	Social Networking	18
58	temu	74	Shopping	4
59	authenticator	73	Business	3
60	postfinance app	73	Finance	6
61	raiffeisen e banking	73	Finance	5
62	swiss	73	Travel	6
63	uber driver	73	Travel	5
64	wattsapp	73	Social Networking	19
65	yuh	73	Finance	4
66	badoo	72	Social Networking	20
67	mc donalds schweiz	72	Food & Drink	2
68	migros app	72	Shopping	7
69	post app	72	News & Magazines	1
70	ricardo.ch	72	Shopping	6
71	sbb	72	Travel	7
72	ubs access app	72	Finance	7
73	airbnb	71	Travel	8
74	aliexpress	71	Shopping	8
75	canva	71	Photo & Video	2
76	clash royale	71	Games	6
77	duckduckgo	71	Productivity & Utilities	13
78	paypal	71	Finance	9
79	prime video	71	Entertainment	7
80	sporttip	71	Sports	1
81	strava	71	Health & Fitness	1
82	sunrise	71	Finance	8
83	tinter	71	Social Networking	21
84	tutti.ch	71	Shopping	9
85	twitch	71	Entertainment	6
86	twitter	71	Social Networking	22
87	aptv	70	Productivity & Utilities	14
88	azar	70	Social Networking	23
89	bolt	70	Travel	9
90	easyjet	70	Travel	10
91	just eat	70	Food & Drink	3
92	klarna	70	Shopping	10
93	microsoft authenticator арр	70	Business	5
94	opera	70	Productivity & Utilities	16
95	s	70	Social Networking	25
96	safari	70	Productivity & Utilities	15
97	shazam	70	Entertainment	10
98	sn	70	Social Networking	26
99	tik	70	Entertainment	9
100	toca boca	70	Education	2

Where does your app rank for these?

okto finds the keywords your app can win and tracks your rankings every day. Native Mac app.

Get okto for Mac

What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.