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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
5,680 keywords in 🇧🇷 Brazil · week of October 11, 2026 · showing the top 100
| # | Keyword | Popularity | Category | Rank in category |
|---|---|---|---|---|
| 1 | 100 | Social Networking | 1 | |
| 2 | tik tok | 94 | Entertainment | 1 |
| 3 | 93 | Social Networking | 2 | |
| 4 | 92 | Social Networking | 3 | |
| 5 | ifood | 91 | Food & Drink | 1 |
| 6 | telegram | 91 | Social Networking | 4 |
| 7 | chatgpt | 90 | Productivity & Utilities | 1 |
| 8 | shopee | 90 | Shopping | 1 |
| 9 | uber | 90 | Travel | 1 |
| 10 | 99 | 89 | Food & Drink | 2 |
| 11 | capcut | 89 | Photo & Video | 1 |
| 12 | nubank | 89 | Finance | 1 |
| 13 | x | 89 | Social Networking | 5 |
| 14 | youtube | 89 | Entertainment | 2 |
| 15 | caixa tem | 88 | Finance | 2 |
| 16 | 88 | Productivity & Utilities | 2 | |
| 17 | grindr | 88 | Social Networking | 6 |
| 18 | mercado livre | 88 | Shopping | 2 |
| 19 | spotify | 88 | Entertainment | 3 |
| 20 | netflix | 87 | Entertainment | 4 |
| 21 | 87 | Lifestyle | 1 | |
| 22 | shein | 87 | Shopping | 3 |
| 23 | free fire | 86 | Games | 2 |
| 24 | roblox | 86 | Games | 1 |
| 25 | tiktok | 86 | Entertainment | 5 |
| 26 | gmail | 85 | Productivity & Utilities | 3 |
| 27 | mercado pago | 85 | Finance | 4 |
| 28 | picpay | 85 | Finance | 3 |
| 29 | whatsapp businees | 85 | Social Networking | 7 |
| 30 | tinder gratis | 84 | Social Networking | 8 |
| 31 | caixa | 83 | Finance | 7 |
| 32 | canva | 83 | Photo & Video | 3 |
| 33 | carteira de trabalho digital | 83 | Productivity & Utilities | 5 |
| 34 | google fotos | 83 | Photo & Video | 2 |
| 35 | gov.br | 83 | Productivity & Utilities | 4 |
| 36 | itau | 83 | Finance | 5 |
| 37 | santander | 83 | Finance | 6 |
| 38 | tinder | 83 | Social Networking | 9 |
| 39 | airbnb | 82 | Travel | 2 |
| 40 | bradesco | 82 | Finance | 10 |
| 41 | fgts | 82 | Finance | 8 |
| 42 | inter | 82 | Finance | 9 |
| 43 | minecraft | 82 | Games | 3 |
| 44 | snapchat | 82 | Social Networking | 10 |
| 45 | amazon | 81 | Shopping | 4 |
| 46 | discord | 81 | Social Networking | 11 |
| 47 | infinitepay | 81 | Finance | 12 |
| 48 | meu inss | 81 | Productivity & Utilities | 6 |
| 49 | olx | 81 | Shopping | 5 |
| 50 | serasa | 81 | Finance | 11 |
| 51 | vivo | 81 | Productivity & Utilities | 8 |
| 52 | waze | 81 | Productivity & Utilities | 7 |
| 53 | 99 food | 80 | Food & Drink | 3 |
| 54 | chrome | 80 | Productivity & Utilities | 9 |
| 55 | e-titulo | 80 | Productivity & Utilities | 10 |
| 56 | 80 | Social Networking | 12 | |
| 57 | banco do brasil | 79 | Finance | 13 |
| 58 | cnh do brasil | 79 | Productivity & Utilities | 11 |
| 59 | gemini | 79 | Productivity & Utilities | 12 |
| 60 | mc donalds | 79 | Food & Drink | 5 |
| 61 | prime video | 79 | Entertainment | 6 |
| 62 | projeto grau | 79 | Games | 4 |
| 63 | 79 | Social Networking | 13 | |
| 64 | ze delivery | 79 | Food & Drink | 4 |
| 65 | disney + | 78 | Entertainment | 8 |
| 66 | globo play | 78 | Entertainment | 7 |
| 67 | google maps | 78 | Productivity & Utilities | 13 |
| 68 | jogos | 78 | Games | 5 |
| 69 | x twiter | 78 | Social Networking | 14 |
| 70 | aliexpress | 77 | Shopping | 6 |
| 71 | c6 bank | 77 | Finance | 14 |
| 72 | chat gpt | 77 | Productivity & Utilities | 14 |
| 73 | dazz cam | 77 | Photo & Video | 4 |
| 74 | drive | 77 | Business | 1 |
| 75 | ff | 77 | Games | 6 |
| 76 | keeta | 77 | Food & Drink | 6 |
| 77 | kwai | 77 | Entertainment | 9 |
| 78 | strava | 77 | Health & Fitness | 1 |
| 79 | among us | 76 | Games | 8 |
| 80 | claro | 76 | Productivity & Utilities | 16 |
| 81 | comp study | 76 | Lifestyle | 2 |
| 82 | efootball | 76 | Games | 7 |
| 83 | gov | 76 | Productivity & Utilities | 15 |
| 84 | inss | 76 | Productivity & Utilities | 17 |
| 85 | insta | 76 | Social Networking | 15 |
| 86 | neon | 76 | Finance | 15 |
| 87 | pagbank | 76 | Finance | 16 |
| 88 | 99 motorista | 75 | Business | 4 |
| 89 | aptv | 75 | Productivity & Utilities | 19 |
| 90 | booking | 75 | Travel | 3 |
| 91 | brawl stars | 75 | Games | 10 |
| 92 | clash royale | 75 | Games | 9 |
| 93 | dola | 75 | Productivity & Utilities | 18 |
| 94 | duolingo | 75 | Education | 1 |
| 95 | fotos | 75 | Photo & Video | 5 |
| 96 | 75 | Business | 2 | |
| 97 | magazine luiza | 75 | Shopping | 8 |
| 98 | recarga pay | 75 | Finance | 17 |
| 99 | renner | 75 | Shopping | 7 |
| 100 | teams | 75 | Business | 3 |
Where does your app rank for these?
okto finds the keywords your app can win and tracks your rankings every day. Native Mac app.
What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.