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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

44 keywords in 🇧🇬 Bulgaria · Social Networking · week of October 11, 2026

#	Keyword	Popularity	Rank in category
1	instagram	100	1
2	snapchat	95	2
3	facebook	93	3
4	telegram	89	5
5	viber	89	4
6	whatsapp	87	6
7	grindr	84	7
8	mesenger	84	8
9	x	84	9
10	bump	83	10
11	reddit	83	11
12	discord	82	13
13	инстаграм	82	12
14	tinder	81	14
15	messenger	78	16
16	tindar	78	15
17	телеграм	75	17
18	wats app	74	19
19	снап чат	74	18
20	snap	73	20
21	badoo	72	22
22	signal	72	21
23	i̇nstegram	71	23
24	insta	69	24
25	bumble	67	25
26	tinder llc	66	26
27	grinder	65	30
28	twitter	65	28
29	zoom	65	27
30	вайбър	65	29
31	vaibar	64	31
32	феисбук	64	32
33	in	62	33
34	istagram	62	34
35	life 360	62	35
36	pure	62	36
37	месинджер	62	37
38	grindr llc	61	38
39	i	61	39
40	threads	61	40
41	ин	61	41
42	ig	60	42
43	watsap	60	43
44	wechat	59	44

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.