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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
35 keywords in 🇧🇬 Bulgaria · Shopping · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | trendyol | 83 | 1 |
| 2 | shein | 80 | 2 |
| 3 | temu | 80 | 3 |
| 4 | lidl plus | 79 | 4 |
| 5 | olx | 76 | 5 |
| 6 | about you | 73 | 7 |
| 7 | sinsay | 73 | 6 |
| 8 | kaufland card | 72 | 8 |
| 9 | aliexpress | 69 | 11 |
| 10 | dm bulgaria | 69 | 9 |
| 11 | zara | 69 | 10 |
| 12 | bestsecret | 68 | 12 |
| 13 | emag | 68 | 14 |
| 14 | reserved | 68 | 13 |
| 15 | billa card | 67 | 15 |
| 16 | fashion days | 67 | 17 |
| 17 | notino | 67 | 16 |
| 18 | dm | 66 | 19 |
| 19 | h&m | 66 | 18 |
| 20 | douglas bg | 65 | 20 |
| 21 | ebag | 65 | 21 |
| 22 | amazon | 64 | 22 |
| 23 | lidl | 64 | 23 |
| 24 | answear bg | 63 | 25 |
| 25 | kaufland | 63 | 26 |
| 26 | lilly drogerie bg | 63 | 24 |
| 27 | obuvki.bg | 63 | 28 |
| 28 | vinted | 63 | 29 |
| 29 | тему | 63 | 27 |
| 30 | trendyol bg | 62 | 31 |
| 31 | zalando | 62 | 30 |
| 32 | bershka | 61 | 32 |
| 33 | mohito | 60 | 33 |
| 34 | lc waikiki bg | 59 | 35 |
| 35 | litbuy | 59 | 34 |
Where does your app rank for these?
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.