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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
23 keywords in 🇧🇬 Bulgaria · Finance · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | revolut | 83 | 1 |
| 2 | dsk mobile | 81 | 2 |
| 3 | yettel | 73 | 3 |
| 4 | postbank | 69 | 5 |
| 5 | tbi bank | 69 | 4 |
| 6 | paypal | 67 | 7 |
| 7 | обб мобайл | 67 | 6 |
| 8 | bulbank mobile | 66 | 8 |
| 9 | obb mobile | 66 | 9 |
| 10 | ccb mobile | 65 | 13 |
| 11 | fibank | 65 | 10 |
| 12 | ubb mobile | 65 | 12 |
| 13 | unicredit mobile | 65 | 11 |
| 14 | dsk | 64 | 14 |
| 15 | dsk smart | 63 | 15 |
| 16 | my fibank | 62 | 17 |
| 17 | trading 212 | 62 | 18 |
| 18 | up tombou | 62 | 16 |
| 19 | edenred+ | 61 | 19 |
| 20 | epay.bg | 60 | 22 |
| 21 | m-token postbank | 60 | 21 |
| 22 | дск mobile | 60 | 20 |
| 23 | wallet | 59 | 23 |
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.