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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

299 keywords in 🇧🇬 Bulgaria · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Category	Rank in category
1	instagram	100	Social Networking	1
2	tiktok	99	Entertainment	1
3	snapchat	95	Social Networking	2
4	facebook	93	Social Networking	3
5	telegram	89	Social Networking	5
6	viber	89	Social Networking	4
7	chatgpt	88	Productivity & Utilities	1
8	whatsapp	87	Social Networking	6
9	youtube	86	Entertainment	2
10	google	85	Productivity & Utilities	2
11	gemini	84	Productivity & Utilities	3
12	grindr	84	Social Networking	7
13	mesenger	84	Social Networking	8
14	x	84	Social Networking	9
15	тик ток	84	Entertainment	3
16	bump	83	Social Networking	10
17	reddit	83	Social Networking	11
18	revolut	83	Finance	1
19	roblox	83	Games	1
20	trendyol	83	Shopping	1
21	discord	82	Social Networking	13
22	pinterest	82	Lifestyle	1
23	spotify	82	Entertainment	4
24	инстаграм	82	Social Networking	12
25	dsk mobile	81	Finance	2
26	tinder	81	Social Networking	14
27	capcut	80	Photo & Video	1
28	gmail	80	Productivity & Utilities	4
29	shein	80	Shopping	2
30	temu	80	Shopping	3
31	glovo	79	Food & Drink	1
32	lidl plus	79	Shopping	4
33	tik tok	79	Entertainment	5
34	waze	79	Productivity & Utilities	5
35	wolt	79	Food & Drink	2
36	brawl stars	78	Games	2
37	messenger	78	Social Networking	16
38	tindar	78	Social Networking	15
39	winbet	78	Entertainment	6
40	car parking	77	Games	3
41	car parking 2	76	Games	4
42	olx	76	Shopping	5
43	claude	75	Productivity & Utilities	7
44	eon tv	75	Entertainment	7
45	google maps	75	Productivity & Utilities	6
46	teams	75	Business	1
47	телеграм	75	Social Networking	17
48	betano	74	Sports	1
49	block blast	74	Games	5
50	chrome	74	Productivity & Utilities	8
51	minecraft	74	Games	6
52	netflix	74	Entertainment	8
53	shkolo	74	Education	1
54	wats app	74	Social Networking	19
55	снап чат	74	Social Networking	18
56	about you	73	Shopping	7
57	bolt	73	Travel	1
58	clash royale	73	Games	7
59	evrotrust	73	Business	2
60	fortnite	73	Games	9
61	inbet	73	Entertainment	9
62	sinsay	73	Shopping	6
63	snap	73	Social Networking	20
64	vpn	73	Productivity & Utilities	9
65	yettel	73	Finance	3
66	игри	73	Games	8
67	a1	72	Productivity & Utilities	10
68	badoo	72	Social Networking	22
69	canva	72	Photo & Video	2
70	duolingo	72	Education	2
71	kaufland card	72	Shopping	8
72	pubg mobile	72	Games	10
73	signal	72	Social Networking	21
74	taxi me	72	Travel	2
75	8 ball poll	71	Games	11
76	bet365	71	Sports	2
77	i̇nstegram	71	Social Networking	23
78	ome tv	71	Photo & Video	3
79	ryanair	71	Travel	3
80	wizz air	71	Travel	4
81	word	71	Business	3
82	belot bg	70	Games	12
83	magicbet	70	Entertainment	10
84	shazam	70	Entertainment	12
85	voyo.bg	70	Entertainment	11
86	aliexpress	69	Shopping	11
87	among us!	69	Games	14
88	booking	69	Travel	7
89	classroom	69	Education	3
90	dm bulgaria	69	Shopping	9
91	face app	69	Photo & Video	4
92	hbo max	69	Entertainment	13
93	insta	69	Social Networking	24
94	ludo club	69	Games	15
95	mcdonalds	69	Food & Drink	3
96	outlook	69	Productivity & Utilities	11
97	postbank	69	Finance	5
98	speedy	69	Business	4
99	tbi bank	69	Finance	4
100	triviador bulgaria	69	Games	13

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.