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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

921 keywords in 🇧🇪 Belgium · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Category	Rank in category
1	tiktok	100	Entertainment	1
2	instagram	99	Social Networking	1
3	snapchat	99	Social Networking	2
4	facebook	92	Social Networking	3
5	x	92	Social Networking	4
6	telegram	91	Social Networking	6
7	whatsapp	91	Social Networking	5
8	chatgpt	89	Productivity & Utilities	1
9	reddit	89	Social Networking	7
10	grindr	88	Social Networking	8
11	snap	88	Social Networking	9
12	youtube	88	Entertainment	2
13	google	87	Productivity & Utilities	2
14	tinder	87	Social Networking	10
15	vinted	87	Shopping	1
16	discord	86	Social Networking	12
17	messenger	86	Social Networking	11
18	roblox	86	Games	1
19	spotify	86	Entertainment	3
20	itsme	84	Social Networking	14
21	netflix	84	Entertainment	4
22	tinders	84	Social Networking	13
23	uber	84	Travel	1
24	capcut	83	Photo & Video	1
25	pinterest	83	Lifestyle	1
26	uber eats	83	Food & Drink	1
27	gmail	82	Productivity & Utilities	3
28	outlook	82	Productivity & Utilities	4
29	shein	82	Shopping	2
30	teams	82	Business	1
31	x twitter	82	Social Networking	15
32	aptv	81	Productivity & Utilities	6
33	insta	81	Social Networking	16
34	waze	81	Productivity & Utilities	5
35	amazon	80	Shopping	3
36	bumble	80	Social Networking	17
37	gemini	80	Productivity & Utilities	7
38	brawl stars	79	Games	2
39	claude ai	79	Productivity & Utilities	9
40	duolingo	79	Education	1
41	hinge	79	Social Networking	18
42	revolut	79	Finance	1
43	strava	79	Health & Fitness	1
44	vpn	79	Productivity & Utilities	8
45	bolt	78	Travel	2
46	chrome	78	Productivity & Utilities	10
47	google maps	78	Productivity & Utilities	11
48	smartschool	78	Education	2
49	wattsapp	78	Social Networking	19
50	zalando	78	Shopping	4
51	authenticator app	77	Business	2
52	badoo	77	Social Networking	20
53	canva	77	Photo & Video	2
54	claude	77	Productivity & Utilities	12
55	disney +	77	Entertainment	5
56	grindr llc	77	Social Networking	22
57	twitter	77	Social Networking	21
58	block blast	76	Games	3
59	klarna	76	Shopping	5
60	linkedin	76	Business	3
61	signal	76	Social Networking	24
62	takeaway.com	76	Food & Drink	2
63	whatsapp business	76	Social Networking	23
64	word	76	Business	4
65	action	75	Shopping	6
66	albert heijn	75	Food & Drink	3
67	basic-fit	75	Health & Fitness	2
68	belfius	75	Finance	2
69	bol.com	75	Shopping	7
70	de lijn	75	Travel	4
71	feeld	75	Social Networking	25
72	kbc mobile	75	Finance	3
73	napoleon casino	75	Games	4
74	prime video	75	Entertainment	7
75	proximus	75	Productivity & Utilities	14
76	safari	75	Productivity & Utilities	13
77	sncb	75	Travel	3
78	vrt max	75	Entertainment	6
79	aliexpress	74	Shopping	9
80	booking.com	74	Travel	7
81	bpost	74	Productivity & Utilities	15
82	clash royale	74	Games	5
83	deliveroo	74	Food & Drink	5
84	fortnite	74	Games	6
85	microsoft authenticator	74	Business	5
86	nmbs	74	Travel	5
87	paypal	74	Finance	4
88	plato	74	Games	7
89	ryanair	74	Travel	6
90	temu	74	Shopping	8
91	too good to go	74	Food & Drink	4
92	twitch	74	Entertainment	8
93	vtm go	74	Entertainment	9
94	airbnb	73	Travel	10
95	carrefour app	73	Shopping	12
96	doccle	73	Productivity & Utilities	17
97	easypark	73	Travel	9
98	edenred	73	Productivity & Utilities	18
99	ing banking	73	Finance	5
100	kinepolis	73	Entertainment	11

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.