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Most searched App Store keywords by country & category.

Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.

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Store (country)CategoryMin popularityMax popularityResults per page

500 keywords in 🇦🇺 Australia · Productivity & Utilities · week of October 11, 2026 · showing the top 100

#	Keyword	Popularity	Rank in category
1	vpn	90	1
2	chatgpt	87	2
3	google	85	3
4	gmail	81	4
5	chrome	80	5
6	outlook	79	7
7	proton vpn	79	6
8	waze	77	8
9	claude ai	76	10
10	google maps	76	9
11	mygov	75	11
12	claude	73	13
13	myid	73	12
14	google authenticator app	72	15
15	safari	72	16
16	service nsw	72	17
17	vpn free unlimited	72	14
18	ai	71	23
19	chat gpt	71	18
20	compass	71	19
21	free vpn	71	22
22	grok	71	20
23	opera	71	21
24	firefox	70	25
25	gemini	70	26
26	gemini ai	70	24
27	muse	70	28
28	mygov app australia	70	29
29	outlook email	70	27
30	character ai	69	36
31	chat gpt free	69	31
32	duckduckgo	69	33
33	fortnite	69	32
34	maps	69	30
35	telstra	69	37
36	turbo vpn	69	35
37	vicroads	69	34
38	brave browser	68	38
39	mail	68	42
40	my telstra app	68	40
41	nordvpn	68	39
42	впн	68	41
43	hotspot shield	67	45
44	my gov app	67	48
45	optus	67	46
46	super vpn	67	44
47	von	67	43
48	yuka	67	47
49	calculator	66	51
50	crome	66	50
51	google calendar	66	49
52	amaysim	65	58
53	brave	65	54
54	cai	65	53
55	calendar	65	55
56	google chrome	65	56
57	notes	65	57
58	talkie	65	52
59	wallet	65	59
60	aptv	64	64
61	clock	64	62
62	employment hero	64	68
63	my id	64	60
64	my optus app	64	70
65	proton	64	72
66	ptv	64	69
67	tanda	64	66
68	tesla	64	71
69	true caller	64	63
70	vodafone	64	67
71	x vpn	64	65
72	yahoo mail	64	61
73	airalo	63	75
74	browser	63	76
75	chai	63	78
76	deepseek	63	73
77	eufy security	63	77
78	humanforce	63	74
79	opal	63	79
80	tapo	63	80
81	c.ai	62	89
82	countdown	62	92
83	find my	62	85
84	google earth	62	83
85	grid connect	62	94
86	meta ai	62	90
87	notion	62	87
88	opera mini	62	81
89	origin energy	62	88
90	shadowrocket	62	93
91	starlink	62	84
92	the find my phone apр	62	86
93	zangi messenger	62	91
94	яндекс	62	82
95	apple watch apps	61	107
96	bp rewards	61	98
97	cam scanner	61	105
98	chat	61	102
99	digital id	61	95
100	digital licence qld	61	108

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What is App Store search popularity?

Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.