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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
3,313 keywords in 🇦🇺 Australia · week of October 11, 2026 · showing the top 100
| # | Keyword | Popularity | Category | Rank in category |
|---|---|---|---|---|
| 1 | 100 | Social Networking | 1 | |
| 2 | snapchat | 96 | Social Networking | 2 |
| 3 | 94 | Social Networking | 3 | |
| 4 | tiktok | 94 | Entertainment | 1 |
| 5 | x | 94 | Social Networking | 4 |
| 6 | 93 | Social Networking | 5 | |
| 7 | vpn | 90 | Productivity & Utilities | 1 |
| 8 | 90 | Social Networking | 6 | |
| 9 | youtube | 89 | Entertainment | 2 |
| 10 | capcut | 88 | Photo & Video | 1 |
| 11 | chatgpt | 87 | Productivity & Utilities | 2 |
| 12 | grindr | 86 | Social Networking | 7 |
| 13 | hinge | 86 | Social Networking | 9 |
| 14 | telegram | 86 | Social Networking | 8 |
| 15 | 85 | Productivity & Utilities | 3 | |
| 16 | messenger | 85 | Social Networking | 11 |
| 17 | tinder app | 85 | Social Networking | 10 |
| 18 | uber | 85 | Travel | 1 |
| 19 | spotify | 84 | Entertainment | 3 |
| 20 | discord | 83 | Social Networking | 12 |
| 21 | netflix | 82 | Entertainment | 4 |
| 22 | roblox | 82 | Games | 1 |
| 23 | 7 plus app | 81 | Entertainment | 5 |
| 24 | gmail | 81 | Productivity & Utilities | 4 |
| 25 | uber eats | 81 | Food & Drink | 1 |
| 26 | vinted | 81 | Shopping | 1 |
| 27 | chrome | 80 | Productivity & Utilities | 5 |
| 28 | commbank | 80 | Finance | 1 |
| 29 | sportsbet | 80 | Sports | 1 |
| 30 | outlook | 79 | Productivity & Utilities | 7 |
| 31 | 79 | Lifestyle | 1 | |
| 32 | proton vpn | 79 | Productivity & Utilities | 6 |
| 33 | shein | 79 | Shopping | 2 |
| 34 | tinder | 79 | Social Networking | 13 |
| 35 | bumble | 78 | Social Networking | 14 |
| 36 | polybuzz ai | 78 | Entertainment | 6 |
| 37 | teams | 78 | Business | 1 |
| 38 | afterpay | 77 | Finance | 2 |
| 39 | waze | 77 | Productivity & Utilities | 8 |
| 40 | authenticator app | 76 | Business | 2 |
| 41 | claude ai | 76 | Productivity & Utilities | 10 |
| 42 | didi | 76 | Travel | 2 |
| 43 | disney+ | 76 | Entertainment | 7 |
| 44 | free fire | 76 | Games | 3 |
| 45 | google maps | 76 | Productivity & Utilities | 9 |
| 46 | life 360 | 76 | Social Networking | 18 |
| 47 | minecraft | 76 | Games | 2 |
| 48 | signal | 76 | Social Networking | 17 |
| 49 | snap | 76 | Social Networking | 15 |
| 50 | 76 | Social Networking | 16 | |
| 51 | uber driver | 76 | Travel | 3 |
| 52 | woolworths app | 76 | Shopping | 3 |
| 53 | amazon | 75 | Shopping | 5 |
| 54 | amazon australia | 75 | Shopping | 4 |
| 55 | capcut pro | 75 | Photo & Video | 2 |
| 56 | door dash | 75 | Food & Drink | 2 |
| 57 | ing bank | 75 | Finance | 3 |
| 58 | jio hotstar | 75 | Entertainment | 8 |
| 59 | microsoft authenticator арр | 75 | Business | 3 |
| 60 | mygov | 75 | Productivity & Utilities | 11 |
| 61 | booking.com | 74 | Travel | 4 |
| 62 | canva | 74 | Photo & Video | 3 |
| 63 | commonwealth bank app | 74 | Finance | 5 |
| 64 | duolingo | 74 | Education | 1 |
| 65 | hungry jacks | 74 | Food & Drink | 4 |
| 66 | kfc | 74 | Food & Drink | 3 |
| 67 | 74 | Business | 4 | |
| 68 | lotto australia | 74 | Entertainment | 10 |
| 69 | polybuzz | 74 | Entertainment | 12 |
| 70 | prime video | 74 | Entertainment | 11 |
| 71 | strava | 74 | Health & Fitness | 1 |
| 72 | tab | 74 | Sports | 2 |
| 73 | temu | 74 | Shopping | 6 |
| 74 | the lott app | 74 | Entertainment | 9 |
| 75 | westpac | 74 | Finance | 4 |
| 76 | airbnb | 73 | Travel | 5 |
| 77 | aliexpress | 73 | Shopping | 7 |
| 78 | bet365 | 73 | Sports | 3 |
| 79 | block blast | 73 | Games | 4 |
| 80 | claude | 73 | Productivity & Utilities | 13 |
| 81 | depop | 73 | Shopping | 8 |
| 82 | flipkart | 73 | Shopping | 9 |
| 83 | grab | 73 | Travel | 6 |
| 84 | myid | 73 | Productivity & Utilities | 12 |
| 85 | nab | 73 | Finance | 6 |
| 86 | paypal | 73 | Finance | 7 |
| 87 | seek | 73 | Business | 5 |
| 88 | stan | 73 | Entertainment | 14 |
| 89 | ticketmaster | 73 | Entertainment | 13 |
| 90 | 73 | Social Networking | 19 | |
| 91 | whatsapp business | 73 | Social Networking | 20 |
| 92 | wise | 73 | Finance | 8 |
| 93 | anz app | 72 | Finance | 9 |
| 94 | coles | 72 | Food & Drink | 5 |
| 95 | everyday rewards | 72 | Shopping | 10 |
| 96 | games | 72 | Games | 5 |
| 97 | google authenticator app | 72 | Productivity & Utilities | 15 |
| 98 | phone pay | 72 | Finance | 10 |
| 99 | safari | 72 | Productivity & Utilities | 16 |
| 100 | service nsw | 72 | Productivity & Utilities | 17 |
Where does your app rank for these?
okto finds the keywords your app can win and tracks your rankings every day. Native Mac app.
What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.