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Most searched App Store keywords by country & category.
Apple's own top search terms with official search popularity (1–100) from Apple Ads. Pick a store and a category.
30 keywords in 🇦🇹 Austria · Business · week of October 11, 2026
| # | Keyword | Popularity | Rank in category |
|---|---|---|---|
| 1 | teams | 80 | 1 |
| 2 | word | 75 | 2 |
| 3 | authenticator | 74 | 3 |
| 4 | microsoft authenticator | 72 | 4 |
| 5 | 71 | 5 | |
| 6 | power point | 67 | 6 |
| 7 | microsoft teams | 66 | 8 |
| 8 | one drive | 66 | 7 |
| 9 | excel | 64 | 9 |
| 10 | copilot | 63 | 10 |
| 11 | hp smart drucker app | 63 | 11 |
| 12 | google drive | 62 | 12 |
| 13 | drive | 61 | 13 |
| 14 | mega | 61 | 15 |
| 15 | microsoft 365 | 61 | 14 |
| 16 | dropbox | 60 | 16 |
| 17 | a-trust signatur | 59 | 17 |
| 18 | mein ams | 59 | 18 |
| 19 | ringtone maker | 59 | 20 |
| 20 | unternehmensportal | 59 | 19 |
| 21 | ams | 58 | 21 |
| 22 | microsoft copilot | 58 | 22 |
| 23 | ams job app | 57 | 23 |
| 24 | onedrive | 57 | 24 |
| 25 | slack | 57 | 25 |
| 26 | hp | 56 | 28 |
| 27 | microsoft | 56 | 26 |
| 28 | pages | 56 | 27 |
| 29 | nextcloud | 55 | 30 |
| 30 | office 365 | 55 | 29 |
Where does your app rank for these?
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What is App Store search popularity?
Apple Ads reports how often each term is searched on the App Store, as a score from 1 to 100. This tool lists the terms Apple publishes for each category — its most searched ones. Less searched terms aren't in Apple's list; Apple shows them with its minimum score, 5.